SEO is one of the essentials which a website really needs. After designing and developing you website, you need to get it known to the people. Search engines are the platforms where people search their queries and reach to the relevant website. For example, you have made a website of web designing services, now; if someone searches on Google with a keyword “web designing services” then your website should be reached. The problem is how to get the website ranked on top ranking on Google or other search engines like Yahoo, Bing, and others. Here, only search engine optimization (SEO) will help you. SEO is the free marketing practice. The paid one is PPC that happens to be quite expensive sometimes. There are two sides of SEO; one is on-page and the second one is off-page optimization. Below you can find some tips regarding the on-page optimization:
The title of the page tells everything of the page. A website’s homepage title tells everything about the website’s services. All the pages of your website should have titles which are unique and should also contain the keywords of your services. A title may have up to 70 characters according to latest SEO practices.
Meta description also play key role in SEO. Meta description is the short description of your services. In these 2 lines you describe your products or services using the keywords as well. The standard length according to latest SEO practices is 160 to 180 characters.
The content of your website should be unique. Copied content are strictly prohibitive to use in a website. The content should also contain the relevant keywords.
URL structure is also important according to On-Page SEO. The URL which is short in length and also contains relevant keywords considers better than which is long and doesn’t have keywords.
Your website should open with only one URL either as www.example.com or example.com. If you don’t do this, the crawlers of search engines will considers them two different websites and the content will also be considered copied. You can do this using 301 redirection.
H tags are the heading tags which you use when you place a heading in your content. H1 tags are used for the main heading, H2 for sub-heading, and similarly the hierarchy is used. Especially in H1 and H2, you are supposed to add the most important keywords.
The content of the website is filled with the relevant keywords. But, you cannot excessively put the keywords in the content. Some years back it was done that people used to add keywords a number of times in their content and got ranking as well but this can be dangerous to do in today’s SEO rules. The standards keyword density now is only 3 to 4%.
You can do linking internally as well. You can place link of one page of your website on the other page of your website. It is SEO friendly and helps to get ranking on search engines as well. You can also place links of your website’s pages in your blog posts.
You should also read different SEO blogs to be aware about the latest SEO updates and you should also be aware about the penguin and panda updates of Google.